Abstract

This article analyses The Project, a ten-year independent initiative combining journalism, research, art, and digital production. Without external funding or institutional affiliation, the author built a self-contained ecosystem composed of six interlinked platforms: Nyhetseko, Akademía, Accredited Work, Strawberry Shopping, Kvittrat, and Magasinriket.
Using iterative experimentation and reflective practice (Schön 1983), the study examines how personal learning can become structural knowledge and how systemic inequality constrains self-provision. Drawing on theories of autopoiesis (Maturana & Varela 1980), social-systems theory (Luhmann 1995), cultural capital (Bourdieu 1993), and entrepreneurial inequality (Kuckertz 2020; Aldrich & Martinez 2015), The Project is presented as an empirical case of autonomous knowledge production under asymmetric market conditions.Keywords: self-provision, digital ecosystems, autoethnography, entrepreneurial inequality, reflective practice, autopoiesis, creative economy, Akademía